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Department of Marketing

and Communications

Marketing and Communications

The Martin University marketing and communications team provides strategic marketing and communications expertise to positively impact our university, our community, and stakeholders. Our team offers expertise in creative services (writing, copy editing, print design, video production and photography) and promotes Martin University's brand and emerging visual identity.

 

Ultimately our staff will consist of project managers, editors/writers, graphic designers, photographers and production experts who will help ensure that Martin's marketing messages and materials are engaging, visually stimulating, and impactful.

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Our Production Process

NOTE: The marketing team is currently working both on-site and remotely. We are meeting with clients and one another using Microsoft Teams. Some vendors remain open. Please submit a project request to start a new project.

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SUBMIT FORM: Department and division must complete an online Project Request Form and include the required fields. Information submitted will start the conversation about your project or campaign.

FOLLOW UP: Based on the information provided in your project request, our marketing manager may contact you to discuss further details for clarity.

 

SCHEDULE: Marketing and Communications will then create a pre-production, production and post-production schedule for your project or campaign. (NOTE: Missing information or lack of clarity can delay completion and facilitation of projects or campaigns.)

CONTENT: Marketing may need to receive additional content and assets to complete your project or campaign. We could request logos, images, text, descriptions, messaging, database files, budget, goals, etc.

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PRODUCTION: Our marketing and communications team along with outside vendors will begin production on your project or campaign.

 

REVIEW: Each project and campaign element must be reviewed and approved by the requesting individual before it is prepared for final promotion, printing, or production.

 

FINISHING: Marketing and communications reviews and makes all final edits, receives final approval and distributes.

Estimated Timelines

Contact Information

Our Martin University Marketing and Communications team values quality and timeliness. It's our goal to ensure we deliver high quality marketing and communications products and resources on time, within budget and that get results. All projects require a 2-week turnaround time frame from the date of submission.

 

Our timelines are based on standard design, print, video and web production times when complete content (text, video and images) is provided at the beginning of a project or campaign. Additional time may be required for writing or rewriting text, copy editing, video editing or finding stock images. Our marketing manager will provide a timeline based on your needs when the project begins. Due to our workload, most projects cannot be rushed.

Keona Williams

Marketing & Communications Manager, Event Manager

kwilliams@martin.edu

Brand Guide

At Martin University, we take pride in upholding our brand guidelines to maintain a consistent and professional image. Our brand guidelines serve as a foundation for all communications, ensuring clarity, unity, and a strong brand identity. As a member of the Martin University community, we kindly request your adherence to the following policies:

Logo Usage: Only utilize official Martin University logos (NCREi, Braided "M" Wreath, P.A.C.E, SOE, etc.) and approved variations. Do not alter, distort, or modify the logo in any way. Always use high-quality versions of the logo and follow the specified guidelines for size and placement.

 

Color Palette: Use the approved Martin University color palette for all materials and digital content. This includes printed materials, websites, social media, and presentations. Consistency in color usage helps reinforce our brand identity.

 

Typography: Utilize the designated fonts specified in the brand guidelines for all communications. Consistent typography enhances readability and reinforces the Martin University brand.

Tone and Voice: Maintain a professional and respectful tone in all written and verbal communications. Align your messaging with the university's mission, vision, and core values to ensure consistency and positive representation.

Imagery and Photography: Use authentic and diverse imagery that reflects the Martin University community. Obtain proper permissions and licenses for all images used in marketing materials, ensuring compliance with copyright laws.

 

Social Media Guidelines: Follow the university's social media guidelines when representing Martin University online. Engage in respectful and constructive dialogue, adhere to privacy and confidentiality standards, and promote the university's mission and values.

By adhering to these brand guidelines, we collectively contribute to building a strong and cohesive brand identity for Martin University. Thank you for your commitment to maintaining our brand standards and representing the university with excellence.

Marketing & Communications Tutorials

How to submit a E-Newsletter Request
Play Video
How To ACTUALLY Write A Blog Post From Start To Finish | Neil Patel

How To ACTUALLY Write A Blog Post From Start To Finish | Neil Patel

In this video I’m going to share with you how I write a blog post - from start to finish. Have you read any one of my blog posts and found that they all follow a similar format? And it’s not out of a coincidence. It’s for a reason. Because that formula helps me generate at least 37 thousand visitors per blog post. Do you want to know this formula and how I write a perfect blog post? It works for a B2B, B2C, a personal or corporate blog. It’s the best blogging formula out there! And today I’m going to share with you my formula for a perfect blog post. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ AnswerThePublic: https://answerthepublic.com/ “5 Tips For Writing An Awesome Blog Post” (video): https://www.youtube.com/watch?v=ygiAqYJq8No “8 Steps to Making Your Blog Successful - Passive Income Online Blogging” (video): https://www.youtube.com/watch?v=e37nYDjDI_Q “How Digital Marketing Will Change in 2019” (video): https://youtu.be/b-gwbVJqi9Y ____________________________________________ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog I'm gonna share with you the perfect formula that I follow for my own blog. It works for a B2C ,B2B, a personal blog or a corporate blog, it works for everything. I kid you not, it is the best formula out there. First tip: Start off with a title. Don't just start writing a blog post, unless you have the exact title, do not write your blog post. The second step that you need to follow when it comes to writing a blog post is the introduction. In your introduction, you need to hook people with a bold statement. It's also about talking about what's gonna be covered in the post. Just give them a quick overview on what you're gonna teach them, is a great way to hook them in, as well, to get them to go more into your blog post, read more, and ideally, even leave a comment at the end of your post. Now that we got the introduction done, let's get into your body. Your body should include subheadings. Keep in mind, you want your content easy to skim. If people can't skim it, you're not gonna do well. In your body, use subheadings, and keep your paragraphs around five to six lines max. In addition to that, when you're writing your content in your body, you'll notice that at least on neilpatel.com, I link out to other people. That's part of my formula, it's not just about linking to your own site, it's about linking to other sites. Because what happens is when you link to other websites, you open up your sources, you're citing them, it creates more credibility for you, makes you and your business look more as an expert, and that's what you wanna be perceived at when you're writing content. Last but not least, you wanna wrap up your post with a conclusion. The conclusion summarizes what your post was about, and you end your conclusion with a question. By ending with the question, more people are more likely to leave a comment. When they leave a comment, it creates engagement. So it's really important you end with a question. And here's what we found with conclusions. Brazing Crazy Egg, we use a scroll mat feature, and what we found through testing was, a lot of people read blog posts, when they first land on them, they quickly scroll to the bottom, check out the conclusion, and then they go back up and read the rest, assuming they like the conclusion. So with your conclusion, make sure you label it "Conclusion". People love getting back-links, because when you link out to someone, it drives in more traffic. Especially when you're linking to them in a positive way. Hopefully you're not bashing people in your blog post. Stay above that. So when you link up to them, shoot them an e-mail. "Hey Curtis, I have to say I am a huge fan of your work, so much so I linked out to you in my latest blog post. You can check it out here. Cheers, Neil. P.S. If you shared it, it would make my day". That's it. A lot of people who get linked out to, including me, don't mind sharing articles on Twitter. 00:00 - Introduction 00:40 - Have You Ever Written A Web Blog Post Before? 00:58 - The perfect Formula. B2B, B2C , Personal or Corporate Blog. Tip 1 - Start Off With A Title 02:18 Tip 2 - Introduction ( Hook People With a Bold Statement. 02:54 Tip 3 - “Body Building” You Want It easy To Skim 03:38 Tip 4 - Link Up With Other Sites Too. 03:38 Tip 5 - Wrap Up Your Post With A Great Conclusion 04:44 Bonus Tip - Link Up To Other People To Drive More Traffic ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ #NeilPatel #Blogging #ContentMarketing

Marketing & Communications Resources