Marketing and Communications
The Martin University marketing and communications team provides strategic marketing and communications expertise to positively impact our university, our community, and stakeholders. Our team offers expertise in creative services (writing, copy editing, print design, video production and photography) and promotes Martin University's brand and emerging visual identity.
Ultimately our staff will consist of project managers, editors/writers, graphic designers, photographers and production experts who will help ensure that Martin's marketing messages and materials are engaging, visually stimulating, and impactful.
Our Production Process
NOTE: The marketing team is currently working both on-site and remotely. We are meeting with clients and one another using Microsoft Teams. Some vendors remain open. Please submit a project request to start a new project.
SUBMIT FORM: Department and division must complete an online Project Request Form and include the required fields. Information submitted will start the conversation about your project or campaign.
FOLLOW UP: Based on the information provided in your project request, our marketing manager may contact you to discuss further details for clarity.
SCHEDULE: Marketing and Communications will then create a pre-production, production and post-production schedule for your project or campaign. (NOTE: Missing information or lack of clarity can delay completion and facilitation of projects or campaigns.)
CONTENT: Marketing may need to receive additional content and assets to complete your project or campaign. We could request logos, images, text, descriptions, messaging, database files, budget, goals, etc.
PRODUCTION: Our marketing and communications team along with outside vendors will begin production on your project or campaign.
REVIEW: Each project and campaign element must be reviewed and approved by the requesting individual before it is prepared for final promotion, printing, or production.
FINISHING: Marketing and communications reviews and makes all final edits, receives final approval and distributes.
Our Martin University Marketing and Communications team values quality and timeliness. It's our goal to ensure we deliver high quality marketing and communications products and resources on time, within budget and that get results. All projects require a 2-week turnaround time frame from the date of submission.
Our timelines are based on standard design, print, video and web production times when complete content (text, video and images) is provided at the beginning of a project or campaign. Additional time may be required for writing or rewriting text, copy editing, video editing or finding stock images. Our marketing manager will provide a timeline based on your needs when the project begins. Due to our workload, most projects cannot be rushed.
John E. Girton, Jr.
Director of Marketing and Communications
Communications Specialist (Internal)